{"id":10120,"date":"2025-08-27T06:54:16","date_gmt":"2025-08-27T06:54:16","guid":{"rendered":"https:\/\/www.zaharasoftware.com\/?p=10120"},"modified":"2025-08-27T08:19:29","modified_gmt":"2025-08-27T08:19:29","slug":"meet-tom-northeast-ux-designer-at-zahara","status":"publish","type":"post","link":"https:\/\/www.zaharasoftware.com\/zahara-insights\/meet-tom-northeast-ux-designer-at-zahara\/","title":{"rendered":"Meet Tom Northeast: UX Designer at Zahara"},"content":{"rendered":"\n<p><strong>Q: Tom, can you introduce yourself \u2013 name, age, and position at Zahara?<\/strong><br><strong>A:<\/strong> Hi, I\u2019m Tom Northeast. I\u2019m 25 and I work as a UX Designer here at Zahara, where I focus on creating intuitive and user-friendly experiences.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.zaharasoftware.com\/zahara-insights\/meet-tom-northeast-ux-designer-at-zahara\/#quick-fire_round\" >Quick-fire Round<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.zaharasoftware.com\/zahara-insights\/meet-tom-northeast-ux-designer-at-zahara\/#career_design\" >Career &amp; Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.zaharasoftware.com\/zahara-insights\/meet-tom-northeast-ux-designer-at-zahara\/#design_trends_advice\" >Design Trends &amp; Advice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.zaharasoftware.com\/zahara-insights\/meet-tom-northeast-ux-designer-at-zahara\/#fun_facts\" >Fun Facts<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-quick-fire-round\"><span class=\"ez-toc-section\" id=\"quick-fire_round\"><\/span>Quick-fire Round<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Q: Sweet or savoury?<\/strong><br><strong>A:<\/strong> Savoury. If I can skip dessert and get an extra starter, that\u2019s the route I\u2019ll go down.<\/p>\n\n\n\n<p><strong>Q: Cinema or Netflix at home?<\/strong><br><strong>A:<\/strong> Cinema, 100%. You just can\u2019t beat the experience.<\/p>\n\n\n\n<p><strong>Q: Your all-time favourite film?<\/strong><br><strong>A:<\/strong> <em>Heat<\/em> by Michael Mann. It stars Robert De Niro, Al Pacino, and Val Kilmer. My dad introduced me to it and it\u2019s become my most re-watched film.<\/p>\n\n\n\n<p><strong>Q: Best meal you\u2019ve ever had?<\/strong><br><strong>A:<\/strong> At Nobu in Mayfair, London. Incredible food, great service, and unforgettable oysters.<\/p>\n\n\n\n<p><strong>Q: Superpower for a day?<\/strong><br><strong>A:<\/strong> Teleportation. Think of all the time saved on travel!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-career-amp-design\"><span class=\"ez-toc-section\" id=\"career_design\"><\/span>Career &amp; Design<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Q: Did you go to university, and what did you study?<\/strong><br><strong>A:<\/strong> Yes, I studied Computer Games Design at the University of Gloucestershire. It was a great mix of creativity, problem-solving, and learning new tech.<\/p>\n\n\n\n<p><strong>Q: How did your degree shape your current path?<\/strong><br><strong>A:<\/strong> I didn\u2019t end up in the games industry, but the skills transferred well into UX design. Both aim to guide users through complex systems in a natural way.<\/p>\n\n\n\n<p><strong>Q: How did you first get into UX design?<\/strong><br><strong>A:<\/strong> It was a happy accident. I graduated in 2020 during COVID, which made job hunting tough. I joined Zahara in the support team and was trained as a UX Designer by our Head of Product.<\/p>\n\n\n\n<p><strong>Q: Who or what inspires your design thinking?<\/strong><br><strong>A:<\/strong> Feedback from users, sales, and support teams. It bridges the gap between design intentions and real experiences.<\/p>\n\n\n\n<p><strong>Q: What part of the UX process do you enjoy most?<\/strong><br><strong>A:<\/strong> The design iteration phase. Collaborating with stakeholders and refining designs until they\u2019re both functional and genuinely useful.<\/p>\n\n\n\n<p><strong>Q: Can you share a design problem you\u2019ve solved recently?<\/strong><br><strong>A:<\/strong> Users often got stuck when buttons were disabled with no explanation. I mapped out the conditions and explored ways to show that info directly in the product.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-design-trends-amp-advice\"><span class=\"ez-toc-section\" id=\"design_trends_advice\"><\/span>Design Trends &amp; Advice<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Q: What\u2019s one UX trend you love and one you\u2019d like to see disappear?<\/strong><br><strong>A:<\/strong> I love dark mode. I\u2019d like to see overly complex \u201cimmersive\u201d scrolling designs disappear \u2014 they\u2019re resource-heavy and not user-friendly.<\/p>\n\n\n\n<p><strong>Q: What advice would you give to someone starting out in UX design today?<\/strong><br><strong>A:<\/strong> Immerse yourself in design. Read books, follow design leaders, and engage with the community. Stay up to date but take advice with a pinch of salt.<\/p>\n\n\n\n<p><strong>Q: You recently earned a certification with Smashing Magazine \u2014 can you tell us about that?<\/strong><br><strong>A:<\/strong> Yes, it was a course on measuring design success by Vitaly Friedman. It helped me learn how to evaluate whether designs genuinely improve user experience.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-fun-facts\"><span class=\"ez-toc-section\" id=\"fun_facts\"><\/span>Fun Facts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Q: What\u2019s something about you that might surprise your colleagues?<\/strong><br><strong>A:<\/strong> I log every film I watch. This year alone, I\u2019ve watched over 111 films so far.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Link \u201cZahara\u201d to your <strong>About Page<\/strong> or <strong>Features Page<\/strong>: <a>Zahara <\/a><a href=\"https:\/\/www.zaharasoftware.com\/features\/\">AP Automation features<\/a><\/li>\n\n\n\n<li>Where \u201cuser-friendly experiences\u201d is mentioned, link to: <a href=\"https:\/\/www.zaharasoftware.com\/accounts-payable-automation-software\/\">Accounts Payable automation software<\/a><\/li>\n\n\n\n<li>For \u201csupport team\u201d reference, link to: <a href=\"https:\/\/www.zaharasoftware.com\/automated-invoice-processing\/\">Invoice processing<\/a><\/li>\n<\/ul>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Tom, can you introduce yourself \u2013 name, age, and position at Zahara?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Hi, I\u2019m Tom Northeast. 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If I can skip dessert and get an extra starter, &hellip; <a href=\"https:\/\/www.zaharasoftware.com\/zahara-insights\/meet-tom-northeast-ux-designer-at-zahara\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Meet Tom Northeast: UX Designer at Zahara&#8221;<\/span><\/a><\/p>\n","protected":false},"author":88127,"featured_media":10123,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":19,"footnotes":""},"categories":[738],"tags":[],"class_list":["post-10120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zahara-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Meet Tom Northeast: UX Designer at Zahara<\/title>\n<meta name=\"description\" content=\"Meet Tom Northeast, UX Designer at Zahara. 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